An integrated advertising campaign comprised of my collaborative student work for Crocs
For the dads who sacrifice a shoe for the greater good.
For the dads who take beauty sleep seriously.
The ‘funny’ dad. The ‘clumsy’ dad. The ‘tired, but not too tired to play’ dad. To the dad who will drop anything and everything to turn that frown upside down, we applaud you.
For the dads who sneak out for the late night ice cream run.
The ‘cool’ dad. The ‘fun’ dad. The ‘always save room for dessert’ dad. To the dad who will drop anything and everything to turn that frown upside down, we applaud you.
Treat them like family, feed them like family. Blue Buffalo is non preservative, real meat, real grains, gluten free and delicious pet food that any four legged friend will devour. This campaign pushes Blue Buffalo back into the market, focusing on nutrition-packed food made specifically for dogs that will eat…well, anything.
This is the “Guilty as charged” look.
Blue Buffalo, What your dog should be eating
This is the “Just because I’m chewing doesn’t mean it was me” look
Blue Buffalo, What your dog should be eating
This is the “I may have gotten into the garbage” look.
Blue Buffalo, What your dog should be eating
This is the “If I hide, will they see me? look.
Blue Buffalo, What your dog should be eating
This is the “If I play dumb, do you think she’ll notice? look.
Blue Buffalo, What your dog should be eating.
This is Marty. Her guilty pleasure is eating pantyhose. Tell your dog not to be like Marty, but if he is like Marty, you can trust Blue Buffalo to provide the balanced nutrition that he needs. Visit BlueBehavior.com for more stories like this one.
This is the infamous “I have absolutely no regrets and you can’t make me feel bad” look.
Blue Buffalo, What your dog should be eating.
This is Tucker. His guilty pleasure is eating soap. Tell your dog not to be like Tucker, but if he is like Tucker, you can trust Blue Buffalo to provide the balanced nutrition that he needs. Visit BlueBehavior.com for more stories like this one.
This is the “Flowers make a really good snack and I should do that more often” look.
Blue Buffalo, What your dog should be eating.
This is Tilly. Her guilty pleasure is snacking on flowers. Tell your dog not to be like Tilly, but if he is like Tilly, you can trust Blue Buffalo to provide the balanced nutrition that he needs. Visit BlueBehavior.com for more stories like this one.
This page includes a description of the campaign and site as well as a post of the day.
This page includes uploads from the target audience who are apart of the campaign. Viewers can scroll through the posts and vote on their favorites.
This page is where the target audience can upload photos of their dog’s behavior to share with the world
This page provides a description of the brand their values
Many young women will agree that their experience in sex education was…scary and probably not very informative regarding the female body. We’ve pushed misconceptions, myths, shaming and the sex-talk-fear -factor aside and created a campaign that is 100% transparent. We’re turning the lights on and bringing these ladies out of the dark.
A quick look at some of the content that Teen Vogue will share.
Teen Vogue will utilize Instagram polls in their account to spark conversation while gaining insight from followers.
Not only will Teen Vogue be posting Instagram stories relating to taboo topics, but they will also be posting regularly to their feed. This content will be ‘censored’ to draw attention and anticipation to what is shielded from the viewer. This ‘Sensitive Content’ message proves to be ironic, since these posts are about real life questions and problems young women have with their bodies.
These girls are on the move- education, careers, a quick food run, maybe a slumber party. Wherever they may be headed, they’ll be faced with captivating statistic based ads that update in real time based on surveys and polls conducted by Teen Vogue.
Aside from shedding light onto these topics with statistics, this campaign will also assure these young women that they aren’t alone. Anyone at any age may be wondering the same questions, but are too afraid to ask. Teen Vogue will make it clear that you aren’t alone and there is no shame in asking.
These digital transit ads update in real time and show society’s true colors regarding social norms about women’s wellness and pleasure.
Digital transit ads update in real time with information gathered from surveys and polls conducted by Teen Vogue.
Teen Vogue is out of print, so releasing a limited edition handbook of frequently asked questions about women’s wellness, health and pleasure will be sent to those who were previously subscribed. This magazine contains transparent pages that further prove that we’re here to tell you truth- no matter what you ask us.
In the age of streaming, a night out at the movie theater is a treat. Not only did we rebrand fandango and update the app, but we’ve introduced new features that allow the film fanatics to rate and share movies and reviews, purchase tickets, and earn reward points.
We revamped the Fandango app to include a personalized profile that allows movie fans to rate movies, write reviews, keep track of rewards, score deals and preview new releases. This app also has a tab for a virtual movie ticket so you can skip the line.
Movie fanatics can download this filter through Instagram and share their results with their friends through direct message.
Fandango’s Instagram includes light hearted tips and tricks to allow movie fans to get the most of our their experience
